Turtle Nest —
from handmade pieces
to polished brand presence.

The Challenge

A handcrafted product brand
that needed a digital foundation.

Turtle Nest is a men’s accessories brand selling handcrafted pieces in the US, with products made by hand and imported from Brazil. The brand needed a professional social media foundation that could communicate style, craftsmanship, comfort, and product value in a simple and visual way. Because the profile was being built from the beginning, the challenge was not only to create content, but to organize the brand’s first impression: bio, highlights, product visuals, video content, and a consistent feed that made the business look active, intentional, and ready to be discovered. The content also needed to be useful beyond Instagram, giving the brand photo and video assets that could be repurposed for its website and future marketing.

The Approach

Building the profile
from structure to content.

I created a complete starter presence for Turtle Nest, combining profile setup, visual direction, product photography, videos, and social media posts.

• 01Instagram Profile Setup — Structured the profile with a clear bio, organized highlights, and a more professional first impression for new visitors.
• 02Product Photography — Created product-focused images showing the accessories’ details, materials, style, and handcrafted feel.
• 03Product Videos — Produced short videos showing the pieces in motion, close-up details, crafting moments, and lifestyle use.
• 04Content Creation & Posting — Built and published a set of 40 posts to create consistency, fill the profile with intentional content, and support the brand’s launch presence.
• 05Website Asset Library — Delivered photos and videos that the brand could reuse across its website, social media, and future marketing materials.

The Results

A complete profile
ready to be discovered.

The project gave Turtle Nest a more professional and complete digital presence, with a ready-to-use content library and stronger visual foundation.